Oat N' Wheat Bran Swirls

Oat N’ Wheat Bran Swirls

Favorite Trader Joe’s Item #15: Oat N’ Wheat Bran Swirls

I know.. I know… your thinking “BRAN??!!! ICK!!!” Seriously, this is some good stuff. Take the top of a perfect apple crumble and make a cereal out of it. THEN put your little cereal bites into perfect little swirls. THEN package it up and sell it for less than $3!!

We put some leftover pumpkin cream cheese frosting in between two swirls the other night. I did not take pictures to document the combo because I don’t want to admit how many I had.

I put them in yogurt…I eat them plain…I love them…

I’m so glad I found you, Oat N’ Wheat Bran Swirls. You are my new best friend.

xsquared November 15, 2007

We’re addicted to these – eat them right out of the box. Delicious!

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Anna November 15, 2007

Those look like mini cinnamon rolls. Cute!

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Ez November 15, 2007

You’re right! These are absolutely delicious!
For 3 days after getting my first box, I was eating them like cookies (dipping them in a glass of milk and all), but then I got a very uncomfortable reminder that they are made of BRAN, and let’s just say the love affair has ended. I do still pop a few in with my regular cereal in the morning though. Everything in moderation, right?!

xo
Ez

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Tracy November 15, 2007

mmmm cinnamon rolls. i love them too much. favorite donut EVER.

EZ- i also mix a few in with other cereals! I save the little swirls til the end. My favorite part!
Everything in moderation is right! It’s so hard sometimes….

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Melisser November 16, 2007

Bran makes me say YUM!

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ari November 20, 2007

OMG! I love these things! the adorable !shape the flavour! it taste like cookies! i just really love them to………….

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Tracy November 20, 2007

ari: agreed! they are almost to cute to eat. and they ARE cookie like 🙂

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Brittany March 22, 2008

AHHH.. These are the best, my boyfriend bought them instead of buying Crackling Oat Bran and they are much better. They don’t get soggy in milk fast like the Crackling does. I try to make sure he doesn’t buy them too often because I get addicted when eating them dry as a snack and I can’t stop eating them… needless to say they are GOOD!

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No Ho September 5, 2011

Trader Joes Oat n Wheat Bran Swirls have been discontinued. Now what? Is there anything like them available ‘out there’?

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- randy September 13, 2011
  
  craklin bran is the closest thing I have found.
  
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  - No Ho September 13, 2011
    
    Where? TJ’s or general grocery retailer?
    
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randy September 13, 2011

I found it at the regular store:

http://en.wikipedia.org/wiki/Cracklin%27_Oat_Bran

its not as good, but its close.

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Ike September 13, 2011

Why, Trader Joe’s, WHY?!? After 8-10 years, why is my favorite cereal, Oat & Wheat Swirls, gone?!?

I know they discontinue products all the time, but I thought this sold well.

My morning routine has been demolished.

Kellogg’s Cracklin’ Oat Bran just isn’t as good. The texture is all wrong. It’s rocky and rough. It’s kind of like eating gravel. Also, it’s about twice the cost.

🙁 🙁 🙁 🙁 🙁 🙁 🙁 🙁 🙁 🙁 🙁 🙁

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- Tracy September 13, 2011
  
  THIS IS AWFUL!!!!!!!!!!! I had no idea!
  
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No Ho September 13, 2011

Yes, indeed, very disturbing.

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randy September 14, 2011

I have complained to tj about this. perhaps it might help if others do the same.

http://www.traderjoes.com/about/index.asp

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- no ho October 18, 2011
  
  And tell TJ’s you’d pay more for them!
  
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Linda October 18, 2011

Someone makes these for Trader Joes…we have to locate MFG.

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